A gullible partnership

The naïvety of the Swindon Community Safety Partnership continues to amaze. This week the Partnership’s leader, Mr Palusinki, is claiming that invisible marking of property reduces burglary by over 85%.

Effective property marking has reduced burglaries in other areas by up to 85 percent. Goods are less attractive to thieves if they can be easily identified.

Mr Palusinki is guilty of believing the manufacturer’s advertising material. The evidence on which those claims are based is weak.

An area containing approximately 500 homes was identified as being suitable for a pilot test to allow Police to assess the effectiveness of forensic property marking which is based on the principles of human DNA…. Within the ‘hot-spot’, 95% of the properties used the forensic marking ‘kits’, which included a large number of repeat victims, to mark their property. Signage, posters and window stickers were then used to deter criminals from operating in the area as well as significant media coverage…. The pilot was a huge success, with an incredible 85% reduction in domestic burglary, 60% reduction in theft from vehicles, and 50% reduction in theft of vehicles.

So in reality, it wasn’t the marking of property that caused the reduction in burglaries, it was the publicity that accompanied it that had the effect.

Mr Palusinki, it seems, is an advertiser’s dream customer.