Fever pitched

Today, the Adver has published no less than thirteen articles on its website related to Swine ’flu, including one story from yesterday that it has published twice more. Only nine articles on other topics were published. Their desperation to put a porcine spin on any story they can is summed up by one headline.

Weather, not flu keeps town quiet

If a rainy day in Malmesbury isn’t enough of a non-story for you, how about one reporting business-as-usual for the ambulance service?

We are not being swamped with calls relating to swine flu. We are experiencing high calls but not relating to swine flu.

The rainy day story quotes one woman as saying.

There is certainly no panic

If the Adver gets its way, it won’t remain that way for much longer.