Bags of complaint

Not a marketing successIt must be hard being a large retailer. You put lots of effort into cultivating an ‘environmentally friendly’ image, replacing plastic carrier bags with paper ones that proclaim their virtues, only to find that these marketing efforts are ineffective with your customers.

Now, you might think that if — as the person stood in front of me yesterday in a cashiers’ queue was — you’re buying clothes made entirely of synthetic fibres, clothes that have been transported at least half way round the globe, then the least of your environmental concerns should be the material of the carrier bag into which your purchase is being placed. Not to the aforementioned customer ahead of me in the queue. She looked at the cashier packing her polyester paradise into a brown paper bag and said “Paper? Oh well. Why not waste another tree?” For a style-conscious cheap-fashion junkie, only plastic bags for plastic clothing will do, I suppose.

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