The news that Archers Brewery has, for the third time, gone into administration is, sadly, not really surprise. It’s just because of its previous struggles to stay in business. Nor the fact that at times visitors have found that they literally couldn’t organise a piss up in a brewery. The problem was it’s beer range. Their beers were nice enough ,but try placing a repeat order. With a total of 190 beers brewed over thirty years, outside of their core range of four beers, other beers came and went in little more than a month.
Archers isn’t the first brewery to fail through thinking that the best way to serve the guest beers market is to constantly change their range. Having failed three times, if it’s resurrected again perhaps it will finally learn its lesson and give its drinkers a more predictable choice.