It’s difficult to decide which is least believable. First there’s LDA Design making over-the-top claims for Wharf Green (You can either read the original press release, or its recycled form in the Adver).
The square has given a real boost to the town centre and its ambitious long-term plans for regeneration.
Or the even more ridiculous claims in their submission to The Civic Trust’s awards.
Wharf Green provides a first impression for many visitors, and this scheme has redeveloped the area to provide a new town centre square, meeting and public performance space. A large scale timber façade serves to both integrate a large TV screen and conceal an unattractive car park, making the area more welcoming. The landscaping has softened a large space and encourages people in to make use of this improved public space.
The only visitors for whom Wharf Green would provide a first impression of Swindon are those arriving by parachute, blindfolded. And in what way has digging up the old flower beds and replacing them with an uninterrupted expanse of paving stones ‘softened a large space’? Developer hyperbole, one; reality nil.
But move to the edge of town and the claims, this time by the campaigners, are no more realistic. There, the Jefferies Land Conservation Trust has wild claims for the potential that a few stones indicate for the area near Coate Water.
There is a real chance here to create almost a mini-Avebury…. Whilst not on the scale of Avebury, it is so exciting to know that Coate is steeped in similar pre-history…. It would be criminal to surround these ancient relics of the past with modern buildings.
That’s not on the same scale as Avebury in the way that Swindon isn’t on the same scale as London, or that Coate Water isn’t on the same scale as Lake Windermere.
Developers and environmental campaigners are often opposed to each other, but when it comes to having a grasp on reality, both are equally out-of-touch.