A lot can happen in ten years. Economies can rise and fall, companies can appear and pass from existence. Today’s much publicised deal between just about every property bureaucracy in the region (the South West Regional Development Agency, English Partnerships, Swindon Borough Council and the New Swindon Company) and Muse Developments for the Union Square development is definitely very good news in the current economic climate. But with a ten year timescale, a lot could change — including the plans themselves — and the white hoardings that adorn much of the north-east side of the town centre will be with us for a long time yet. And it’s a pity that in the announcements the developers had to be so predictable.
It is an economically important town and as such should have a vibrant legible town centre with walkable streets, providing new opportunities for business and local people.
Vibrant, the developers’ favourite bit of meaningless jargon.