Listening to the buses

The recent announcement by Thamesdown Transport (which was regurgitated almost verbatim by Swindonweb) seems to have missed the wider uses for on-bus announcements of the next stop. One of the passengers that they have used in the press release, Mr Trevennen, is rather more aware.

It’s not just the visually impaired who benefit but passengers who are new to the town or are visiting.

The system has been introduced on what the company calls ‘six key routes’: the 1 & 1A to West Swindon, 2 to Covingham, 13 & 14 to Eldene and Haydon Wick and 17 between Penhill and Park North. Except for the short hop between the railway station and the Outlet Centre these are probably not services used by many visitors to Swindon. Route 16 to the hospital might be a better choice, or some of the rural routes, such as the 47 to Lambourn with onward connection to Newbury, or the 48 & 48A to Marlborough. Or to benefit those new to the town, why not service 18 to Priory Vale or 11 to Wichelstowe?

Perhaps Thamesdown Transport should listen more to its passengers.